Do you know that copywriting can help you become rich and successful?
Don’t underestimate copywriting because it can be the key to your success. You can actually start earning a handful of money by just doing copywriting jobs. This seems impossible but it’s true!
You see, copywriting is a high-income skill. You can earn a lot from it especially if you’re selling something to your audience.
But sadly, many copywriters aren’t aware of this. They just see copywriting as a normal job. If you’re thinking about the same thing, then I’m here to change that.
Today, I’ll talk about how you can earn more from copywriting. I won’t talk about the usual tips because this is the 4 secrets of copywriting.
Earn More From Copywriting
Copywriting can help you earn six digits in your twenties. When you write something for your target customers, you’re basically persuading them to make a purchase. With that said, it’s important to know what language to use and how you’ll approach your audience.
Once you’ve figured out how you can sell to your audience, sales will definitely increase.
Are you ready to earn more from copywriting? Let’s start!
- Use Simple Language
First, you need to use simple language. Your audience will more likely buy from you if you’re sending out a clear message. In other words, your output must be clear, concise, and simple.
Why? Well, ask yourself! When is the last time you read a complicated and technical sentence or paragraph when buying? I bet you skip or skimmed that part and immediately look for other sellers.
Sad to say but that’s the reality. Even if you thoroughly explained something in your output, your audience will just skim it and probably move on if they can’t understand what you’re saying.
Consumers are either too busy or too lazy to read complicated paragraphs. If you confuse your target audience, they won’t buy. Similarly, they won’t also buy from you if you say too much or complicated things in your output.
Saying information can help a consumer but if you say too much, you’ll just bore them.
When making a sale, keep in mind that it’s not about using big words to show how smart you are. It’s about making everything short and simple.
A blog post that’s easier and quicker to read will help your audience understand what you’re selling. Also, doing this will make it easier for them to make a decision to buy.
If there’s too much to read, or it starts getting complicated, expect your audience to stop reading.
- Keep it Personal
Since you need to use simple words when writing, why not use the words that’ll sound like you’re talking to a friend?
Talking to your audience on a personal level will make them feel connected to you because they’ll know what you’re saying.
However, you should be careful about doing this. Even though you’re just talking to a friend, you still need to make it professional or appropriate.
The key for doing this is while keeping what you’re saying professional, you should add entertainment to it so it’ll be interesting to write.
Your goal is to make something that’s completely different from the others. The best way to do that is to avoid selling right away. Your friends won’t listen to you if you’re just asking them to purchase something. But if you tell them something interesting, they’ll surely listen. Once you successfully engaged with your friends, that’s when you can start your sales pitch.
- Be Specific
When writing something for your consumers, make sure to avoid making general statements. For example, instead of saying “I made over $10,000 last month”, you should be more specific and say “I made $10,569.03 last month.”
The reason why you need to do this is that a specific statement is more believable. If you say specific information, many of your target audience will believe you.
to help you understand this more clearly, imagine a real estate agent told you that he/she sold a lot of houses last year. would you believe him? Somehow, you will. But in the back of your mind, you’ll have doubts because there’s missing information.
Things would be different if the real estate agent says that he/she sold 53 houses in downtown Vancouver alone last year. In that case, you’ll probably believe him because he said specific information. The real estate agent will impress you because they possess knowledge of what they’re saying and doing.
If you’re writing for sales, you should do the same thing. Show your audience that you know something about what you’re saying. Doing this will make your audience feel more confident that they’re purchasing from the right business.
- Use the Active Voice
Lastly, you should write in the active voice instead of the passive voice.
In a sales pitch, there’s a big difference between active and passive voice.
For example, you write in a passive voice “When this link is clicked, and e-mail will be sent to your inbox.” Sounds dull and uninteresting right? It’s not appealing to your audience.
But if you write that using an active voice, it’ll be better. “When you click this link, you will be sent an e-mail.” See? Anything that’s written in the active voice will be stronger and more effective. It further engages the reader, and it’s less boring to read.
If you’re ready, check out copywriting service in Melbourne now!